Nailing the Elevator Pitch

And yes, your elevator pitch needs an elevator pitch.

Elevator Sign
Nailing the Elevator Pitch — Photo by from Pexels

Communicating the most important aspects of your business and services within a short amount of time can make or break the success of your project.

Imagine you’re at a networking event, and suddenly you spot out of the corner of your eye someone you’ve needed to talk to for months about your awesome, one of a kind project: a potential investor. It’s up to you to seize this occasion and make an impression that will leave that VIP feeling confident that you are worth talking to again. You only have a moment or so before some other entrepreneur, also wanting this VIP involved with their project, jumps in, and steals your thunder.

Phone in Hand
Mastering the Elevator Pitch — Photo by from Pexels

An Aside

Have you ever found one of those Kerr’s Halloween Molasses Kisses and even though your not sure which year it was accumulated much less which decade you decide to eat it. Almost instantly, as that rock-hard-candy lodges in your throat, you are scramble to YouTube searching for a handy title like How to Perform the Heimlich Maneuver on Yourself. The first result in the search is such a video by Wendy, a wonderful Midwest influencer with an impressive following. You click. You wait patiently for the Geico or WIX bumper ad to hit the five second mark so you can Skip Ad and finally learn how to properly self-administer abdominal thrusts to dislodge this deadly reminder of Halloween past. Wendy proceeds to intro her life saving instructional video, but first, she needs to tell you a little bit about herself, her family, and her passions (choke). And of course, no YouTube video would be complete without the standard “please like, share, subscribe, and don’t forget to ring the bell” (gasping for air). Around the two minute mark, she’s finally getting to the purpose of her video.

Don’t Be Long Winded Wendy

Angry Woman
The Importance of Nailing the Elevator Pitch — Image by Robin Higgins from Pixabay

Back to the elevator pitch

The last thing you want is to go into a long rant about who you are or stumble over yourself and say something like, “uh… hi… umm… okay, so my company does… I mean, first, it’s called… Wait, let me start over… my name is…”

It doesn’t matter what business you’re in, delivering the perfect elevator pitch — and by that, I mean confidently convey yourself and your company with a quick point-by-point breakdown in under a minute — is an essential skill.

Before you pitch, here are a few things to consider to get started.

Constructing your pitch

1. State the problem

Every successful product or service solves a problem. Your project is no different. It doesn’t matter if the problem is small or big; you just need to be able to say it in one sentence. If you’re having trouble, think about other successful businesses and try to imagine yourself in the shoes of someone in need of what they’re selling.

Google: I can’t quickly and easily find what I want online.

McDonald’s: I have to wait a long time to get a burger and fries.

The Bicycle: I have to travel somewhere kinda far away, but I don’t have a horse.

State the problem at the heart of your business solution. Hopefully, you’re solving a real problem that already exists; otherwise, you’re a solution in search of a problem.

An Uber pitch might have gone something like:

Problem: Taxis are expensive and inefficient; you never know how long it will take to get one until it’s there.

Pitch: Calling a taxi can be confusing; you don’t know where it is or when it’s coming. Plus, you have no idea how much it’s going to cost when you get in or whether or not they are taking you on the shortest route.

2. Make the solution seem inevitable

After stating the problem, your business should be a natural way to solve the problem. What’s key here is to remember the benefit/feature distinction. You want to stick with describing benefits, not features.

Think back to the bicycle. Features include two wheels, pedals, and gears, etc. No one cares about those. What do they care about?

  • It can take you great distances quickly.
  • It’s light and cheap.
  • You don’t have to feed it.

Now do the same thing for your business. What are the main benefits it provides? Make that part of your pitch and tie it elegantly back to the problem.

3. Know who you are targeting

The obvious next question is, “who is this for?”

  • It’s good to memorize some figures here. First, you’ll want to know how big your market is, or in other words, how many people have this problem you’re trying to solve?

For instance, think about Google in the 90s. Web search was a problem but only for people with personal computers connected to the internet: a much smaller market than it is today. However, the potential market was enormous, as the adoption of the technology was growing to the point of practically everyone, as it is today.

It’s not exactly helpful in a pitch to say, “our market is everyone,” even though it may be the case that everyone could theoretically benefit from what you’re selling. Think of market segments, people you can potentially sell to within the greater market.

For example, McDonald’s may be a global chain now, but if you were pitching it back in the 1950s, the segments might be something like, “families who want an inexpensive meal quickly.” That’s still largely the case today! And a smaller segment might also have been “traveling Don Draper business types who need to grab a quick bite to eat on the road.”

In either case, you’ll want to know how big your market segments are and at what pace are they growing or expected to grow.

4. Who are you up against?

Competition is at the heart of capitalism, and chances are if there’s a problem, people are coping with it somehow already. That’s why the next part of your pitch should go through your major competitors in your category and underline what makes you better.

Even if what you’re doing is so out-of-the-box, you need to mention how people are solving the problem now. Think of the first dating app: back then, the competition was meeting people in the real world by chance, a professional matchmaker service, or aunts or friends with too much time on their hands.

Uber is directly competing with taxis. But, unlike taxis, Uber lets you know where the car is and enables the driver to see where you are! You know what route you’re taking, and it’s generally cheaper and sets the price before getting into the vehicle. Plus, it lets people earn money from their cars.

Any investor will want to know you’ve done your research.

5. Highlight your project’s secret weapon

If your business isn’t already wowing them with how it perfectly solves a real problem in people’s lives, then pointing to something that puts you over the edge is going to help big time here.

The idea here is to get them excited about something at the company or what the company is doing. If all else fails, say where you are in terms of progress. It’s essential to be real here, but give them the idea that you’re excited about that progress.

Typically, this is where you’d talk up your team or the brilliance of your tech. “We’ve just hired so-and-so from company x” “Our algorithm is x% faster than…”


“My mom is an early investor.”

Name dropping anyone they know or might know is great here, because that will lead to trust (unless they’re major enemies and probably not my mom).

“We just released our beta and really looking forward to feedback.”

“We’ve just secured seed funding and entering development”

“We’ve just hit 100,000 users!”

6. Have a brief financial summary ready

Have an idea of your finances in broad strokes. Do your homework because this is usually when those questions get asked. How will the bills be paid? Is it through the sale of bikes and additional parts and accessories? Through riders of the app (UBER)? Through subscriptions?

You are almost done. You’ve gone through the problem, you’ve offered a solution, you know who you’re selling to and who the competition is. You’ve hinted at your secret weapon that makes your company exciting. Now it’s time to close the conversation. There are two things you need to do here 1) Get them to agree to talk later. This is the whole purpose of the elevator pitch: set up a time to discuss things in earnest. And 2) Leave them with a memorable impression of your company.

See if they’re willing to exchange cards. Just ask plainly and politely. Ask what the best way to contact them is and prepare yourself for rejection; some people won’t want to be contacted. That’s just the way it is. But when you hand over your card, give them the one-sentence summary of your company — what your company does. Plan what you’re going to say in advance and be as concise as possible.

Your Elevator Pitch Needs an Elevator Pitch

Memory works by association. Think of this as the sweet final association of your name and company. For example, if it was 2002, and you were Jimmy Wales, co-founder of Wikipedia, you’d say something like, “Here’s my card. We’re Wikipedia, the free, open-source, web-based encyclopedia.”

By the end of the conversation, they should know who you are, who you represent, and be genuinely excited by the idea of business opportunity.

You can write your prepared remarks down if you find that helps you commit it to memory, but don’t just recite your words from rote. You’ll sound like you’re reading a PowerPoint presentation, and your VIP will fall asleep standing up. You won’t have slides to help you when you’re face-to-face, so don’t fuss over getting the words precisely correct. Don’t memorize.

And on that topic, be familiar enough with your pitch that you can tailor it to new people, change it on the fly, and respond to questions as they come up. Questions are good. It means they’re interested. Ideally, you want it to be less like a lecture and more like an engaging conversation.

Remember. Don’t be Wendy.

Audrey Nesbitt

Original article posted on Medium – Nailing the Elevator Pitch

CryptoChicks Announce New Crypto Whale Board Game

Become a Crypto Whale or be the last one standing by playing the Crypto Whale board game designed by global educational hub CryptoChicks

Toronto, ON – May 3, 2019. Today, CryptoChicks announce the launch of the Crypto Whale board game, set in the world of cryptocurrencies and blockchain developments will launch during the CryptoChicks Hackathon Blockchain & AI Conference, that will take place from May 31 to June 02, 2019 at RBC WaterPark Place Downtown Toronto.

Bitcoin, cryptocurrencies and blockchain technology have been the buzz of investment and emerging technology developers for the last couple years yet as of 2019 the majority of the global population still know very little about them. The astronomical growth in the price of Bitcoin, Ethereum and other cryptocurrencies attracted investors into the sector, many hoping to one day become a Crypto Whale – investors that control a large amount of a coin(s) that the movement of those coins can potentially have an impact on the markets. There are also those in the cryptocurrency – blockchain space that are not interested in becoming whales but want to be involved in the promotion and development of emerging technologies in the space.  

CryptoChicks bring the cryptocurrency world together, investors and developers alike, in a fun, educational family board game for ages 8 to 108.  

The Crypto Whale Board Game – by CryptoChicks 

The goal of the Crypto Whale board game is for players to build their own interoperable blockchain ecosystems, acquire as many blockchain platforms and coins/tokens as they can. Players will collect and pay fees as they transact through the various blockchain businesses including blockchain platforms, law firms, auditors, exchanges, events, developers, miners, etc. Players are eliminated when they run out of currency. 

There are two ways to win the Crypto Whale Board Game: 

  1. Be the last player standing  
  1. Be the first player to successfully earn all the supply of any coin in the game with the exception of the Stable Coin, and become a Crypto Whale 

Learn all about cryptocurrencies, blockchain developments, regulation, exchanges, etc in this fun, decentralized world which even includes interactions with the SEC and options to buy Poo Coins. 

Get Your Name in the Game – Sponsorship Opportunity 

CryptoChicks is a non-profit organization and we need your help to fund the development of this educational game and its launch. As a benefit, you will be able to get the name of your company on the board game. 


Don’t miss this opportunity to put your brand in front of thousands of community members, old and new, in a fun, educational way with the CryptoChicks Crypto Whale board game. 

Contact us at to find out how to Get Your Name In the Game! 

About CryptoChicks: Founded in 2017, CryptoChicks’ mission is to empower and inspire women interested in learning about cryptocurrencies, blockchain and artificial intelligence. Elena Sinelnikova, founder of CryptoChicks is a software developer turned entrepreneur, who believes women are significantly underrepresented in technology and is determined to change the status quo. Co-founder Natalia Ameline whose expertise is in strategic financial planning, says that “women are an immensely talented, albeit untapped, resource in the technological world”. CryptoChicks offer an array of educational opportunities, consulting services, public speakers, event hosts, for a variety of industry events including conferences and hackathons on a global scale.

Contact: Elena Sinelnikova, CryptoChicks Founder and CEO   





XYO Announced As Sponsor – CryptoChicks’ Toronto Conference & Hackathon

CryptoChicks are proud to announce XYO, the world’s first geospatial blockchain oracle network, as lead sponsor of the CryptoChicks 2019 Toronto Hackathon & Conference
Toronto, ON, April 19, 2019 – Canadian based non-profit education hub CryptoChicks is proud to partner with XYO, the geospatial cryptonetwork, for the 2019 Toronto Hackathon – Blockchain & AI Conference taking place Downtown Toronto  May 31 to June 2nd at RBC Waterpark Place, one of the world’s first high-tech ‘Internet of Everything’ innovation centre located downtown Toronto.  

Hackathons bring inspiring visionaries together to learn in a positive and creative environment, meet new friends, make valuable business connections while working on new blockchain/AI development projects.  XYO is the industry’s leading geospatial blockchain network backed by cryptography, adds a rich informative data layer to the conference conversation and is focused on driving cutting-edge advancements in IoT data-based distributed oracle technology, which will be key for the global adoption of smart contracts.

The XYO Challenge

The XYO app runs on smartphones and IoT sensors with the goal of implementing a Proof of interaction protocol which can be used to identify and verify who interacted with whom, where specific interactions happened, and under which physical conditions. XYO’s blockchain protocol generates high-certainty and tamper-evident data sets for IoT Management or Smart Contract Platform via various APIs. With the XYO network now live, the team wants to see what the community can build with simple consensus smart contracts and new, updated XYO nodes.

There are two open development challenges currently being finalized, with no restrictions as to how XYO technology is integrated into the Dapps participants will create. The XYO team wants to see what participants can do with location data certainty. To be successful with the challenge, teams will use the XYO simple consensus smart contracts (SCSC) Library, at least one XYO archivist and one XYO diviner.

There are some useful tools that can be used to connect with and visualize the XYO network:

The Matrix:

XYO App:

XYO Developer Portal:

Arie Trouw (CEO/CTO)
Phillip Lorenzo (Technical Writer)
  • “Arie Trouw on XYO, IoT, and Blockchain”
  •  “XYO: learning to leverage a blockchain oracle for sensor data”

XYO dev team members will be on hand to provide guidance and assistance as needed. Primary judging will be based on utilization of XYO technologies, particularly the SCSC Library and XYO nodes. Prizes are being finalized at this time.

CryptoChicks’ Hackathons & Conferences are collaboration at its best in a fun, educational environment. Partnering with innovative companies like XYO help CrypoChicks promote education in emerging technologies to women and youth around the globe; preparing them for exciting opportunities in exhilarating STEM industries.


About XYO: Since 2012, with a Dataist focus, XYO has developed trusted IoT technology that connects the digital world with the physical one. In 2018, the company unveiled the XYO Network, the world’s first geospatial blockchain network backed by cryptography. With more than 1 million location-verifying beacons around the planet, XYO technology rivals the GPS network, and radically transforms the world’s leading industries. Partners include mapping giant Esri, FedEx Research Institute, Re/Max Mexico and Spaceflight Industries. XYO Advisors come from leading organizations including National Geographic and the World Economic Forum. For more information, visit us at and




About CryptoChicks: CryptoChicks is a global non-profit blockchain AI educational hub based in Toronto, Canada. The mission of CryptoChicks is to assist women in blockchain technology via mentorship, collaboration and education. CryptoChicks offer san array of educational opportunities, consulting services, public speakers, event hosts, for a variety of industry events including conferences and world-renowned hackathons.

For media contact, consulting and sponsorship opportunities please visit

XYO Media Contact
Larry Smalheiser
Head of Communications

CryptoChicks Pakistan Blockchain & AI Hackathon

Join CryptoChicks for our“3 Day Blockchain & AI Hackathon” & Win up to 150,000 PKR! 

CryptoChicks Pakistan is organizing a “3 Day Blockchain & AI Hackathon” on 12th to 14th April 2019 at 10 Pearls and The Nest I/O. This hackathon is for everyone who has expertise and or interest in these emerging technologies and understands the potential use for them in the real world.

We look forward to welcoming students, software developers, UI/UX designers, business analysts, technologists, community leaders, educationists, advisors, mentors, entrepreneurs, crypto-curious individuals, thought leaders, and investors.

Our hackathon encourages individuals and teams from diverse backgrounds and experiences to work on finding technological solutions for both local and global problems.   

The winner of the CryptoChicks Pakistan Hackathon will get cash prize up to 150,000 PKR! 

This hackathon is a great opportunity to learn and get mentorship with industry professionals. Participants will develop a Blockchain and AI-based application to solve real-world problems and get free access to blockchain courses and global community.  

It is the first ever Blockchain and AI hackathon in Pakistan organized by CryptoChicks Pakistan in partnership with ConsulNet Corporation and WomenInTechPK and is the official ticketing partner.  

CryptoChicks is a non-profit organization with a mission to educate women and youth in blockchain and AI technologies through education, mentorship, business, and diverse employment opportunities.  

Register now and compete to win up to 150,000 PKR! 

Hackathon Details: 

When: 12th to 14th April 2019 

Where: 10 Pearls, The Nest I/O (Karachi, Pakistan) 

Registration link: 

To become a Speaker/Mentor/Judge, write to

Faiza Yousuf, Founder – WomenInTechPK & Ambassador – CryptoChicks Pakistan 


To support and sponsor the event, write to

Shamim Rajani, COO – Consulnet Corporation & Ambassador – CryptoChicks Pakistan  


Find out more details here: